Earlier this month, Lacoste re-signed a deal to outfit the ATP World
Tour staff at all pro tennis events through 2015, a partnership
that is just one component of the high-end lifestyle brand's
strategic initiatives.
In this episode of Fashion Counsel, partner
Anthony Lupo talks with Francis Pierrel, president and CEO
of Lacoste North America, about the company's tactics in the US
market. He elaborates on real estate law, distribution models, and
the importance of 5th Avenue.
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