Here's your weekly roundup of stories in the world of trademarks:
- Mari-Elise observed that Swatch continued its efforts to prevent Apple from registering iWatch around the world
- Bill discovered some hidden trademark design tips in Apple's recently released iOS app design guidelines
- McDonald's introduced a new Happy Meal mascot that scares adults and children alike
- Kevin had a Coke (Light) and a smile in Europe
- Randy wrote about the hashtag phenomenon and its implications for brand professionals. #classic #winning
- Owners of Derby and Preakness winner, California Chrome, filed a trademark application for the name
- Trademarkology was cited as an example of a blog doing things rights in a post on Above The Law.
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