ARTICLE
19 April 2013

Avoiding An "Accidental" Franchise In U.S. Trademark Licensing

Trademark owners frequently license their trademarks to expand the scope and geographic reach of their brands and to maximize their revenue.
United States Intellectual Property

"Avoiding an Accidental Franchise in US Trademark Licensing,"
INTA Bulletin Vol. 68 No. 1, January 1, 2013. Copyright 2013 International Trademark Association.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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