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Specifically, the FTC lists the following guidelines that mobile
application developers should consider when marketing their mobile
applications:
Truthful Advertising:
Tell the Truth About What Your App Can Do
Disclose Key Information Clearly and Conspicuously
Privacy:
Build Privacy Considerations in From the Start
Be Transparent About Your Data Practices
Offer Choices that are Easy to Find and Easy to Use
Honor Your Privacy Promises
Protect Kids' Privacy
Collect Sensitive Information Only with Consent
Keep user Data Secure
These guidelines appear to be only a start. We will
continue to monitor this area as it is likely the FTC will have
more to say on mobile privacy and advertising in the future.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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The 2010 theft of an unencrypted laptop containing confidential health care information made front-page news in 2013, not because a huge number of patients were affected, but for the exact opposite reason.
Identity theft is a serious threat. In 2012, more than 12.6 million adults became victims of identity theft in the U.S.1 And the costs have been astronomical.
On April 22 Verizon released its 2013 Data Breach Investigations Report (DBIR), which has since 2008 become a leading annual survey of data breaches, with participants across the globe.
Increasingly, privacy is a big concern in app development. California and other jurisdictions are ramping up enforcement efforts around existing privacy laws.
Understanding the complexities of the Health Insurance Portability and Accountability Act of 1996 (HIPAA) Privacy and Security Rules is often a challenge for health care providers and consumers.
Any company that collects personal data from consumers should take proactive steps to have appropriate legal counsel review its data security practices, as well as its terms of service or privacy practices, to identify any potential problem areas.
The U.S. Department of Health and Human Services (HHS) Office for Civil Rights (OCR) published on its website a series of factsheets designed to educate consumers unfamiliar with their rights under the Health Insurance Portability and Accountability Act’s (HIPAA) Privacy and Security Rules.
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