Mark Connot was quoted in the Vegas Inc article "Personal Injury Law: Intricate Litigation." While the full text can be found in the September 16, 2013, issue of Vegas Inc, a synopsis is noted below.

The business behind personal injury law is by its nature complex. A wide variety of factors influence the evaluation of personal injury claims, according to Mark Connot.

The first consideration is liability. "Understandably, the nature, severity and extent of injury, as well as the long-term effects of the injury, are primary factors in the evaluation," says Connot. "Other factors include a person's age, health before the injury, earning capacity and even 'likeability.' If the injured person is not 'likeable' jurors are more likely to reduce any verdict, or even find in favor of the defense despite clear liability."

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