US sports personalities and athletes have spent over half a billion dollars this year on NIL (name, image and likeness).
Michael Rueda, head of U.S. Sports and Entertainment, was interviewed on ESPN radio's "The Rob Dibble Show" to discuss a number of issues in the area of Name, Image, Likeness (NIL).
Michael discussed the state of NIL deals for high school student-athletes, perspectives of universities working through NIL deals, the status of deals for foreign college student-athletes, and more.
Listen to this short interview with ESPN to hear his insights.
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