United States:
New Jersey Shopper Privacy Law Takes Effect
29 November 2017
by
Daniel J. McLoon
,
Mauricio Paez
,
Richard Johnson
,
Jonathon Little
,
Kevin Lyles
,
Todd McClelland
,
Lisa M. Ropple
,
Jeff Rabkin
,
Adam Salter
,
Michiru Takahashi
,
Undine Von Diemar
,
Olivier Haas
,
Jörg Hladjk
and
Anand Varadarajan
Jones Day
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On October 1, New Jersey's Personal Information and Privacy Protection Act
took effect. The law is designed to protect the privacy of retail
shoppers' personal data embedded in the bar codes of
identification cards scanned by businesses. The legislation limits
the information collected to name, address, date of birth, state of
issuance, and identification card number, and also prohibits
sharing the information with third parties for marketing,
advertising, or promotions.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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