Scott L. Vernick was quoted in The Hill article, "Trial Lawyers Circle Ashley Madison." Full text can be found in the August 29, 2015, issue, but a synopsis is below.

Ashley Madison's parent company is being flooded with class-action lawsuits with plaintiffs seeking millions of dollars in damages from the infidelity website following a hack that exposed personal information of up to 37 million customers.

According to attorneys, evidence that the "full delete" option for profiles – which customers paid a fee for – did not work as advertised is the complaint most likely to get the attention of the FTC. A review of the leaked information by The Register found that accounts that were marked as deleted still retained identifiable information.

If the company did fail to deliver on its promise to scrub the data, "that's a low-hanging fruit, a classic in-the-sweet-spot enforcement action, before you even get to the data security issues and the general state of their cyber readiness," said Scott Vernick, a noted privacy attorney.

"That's a classic no-no from the FTC's standpoint," Vernick said.

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