Compliance Trends for Online Marketers
Looking back, 2014 was a year of increased government scrutiny and compliance obligations for lead generators and online marketers, and so, for 2015, advertisers will need to ramp up compliance. Avoiding banned terms, better use of disclosures, and other web and contact center compliance enhancements should be a priority for the New Year. Click to continue reading.
Maximize Your Business Performance – Intellectual Property Strategies for Online Lead Generators and Marketing Services
Strategic management of IP enhances business performance and provides businesses with distinct competitive advantages in the marketplace. Many online lead generators, however, fail to effectively manage or even use their IP rights to achieve and support their business objectives. Click to continue reading.
TCPA Autodialers 101: What Makes an Autodialer and What's Next from the FCC
Telemarketers are all too aware that autodialers are a hot topic in the litigation world. However, no one seems to know the full extent of devices that are properly classified as autodialers under the TCPA. The lawsuits continue to pour in, while the FCC prepares clarifications and guidance that could remove some of the uncertainty. Click to continue reading.
CFPB Targets Mortgage Online Advertising
The CFPB continues to focus on mortgage lending and online advertising practices. Recent CFPB enforcement actions provide a window into potential pitfalls to avoid when advertising mortgages online. Click to continue reading.
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