Scott L. Vernick was quoted in the Inc. article, "Millions at Stake in Big Data Gone Bad Case." Full text can be found in the November 6, 2015, issue, but a synopsis is below.

The Supreme Court has agreed to hear the case of Spokeo, Inc. v. Robins, which could make presenting innocuous, but mistaken information a punitive offense. Robins alleges the tech company, which aggregates public records and sells the information as personal profiles online, damaged his reputation by disseminating incorrect personal information.

The case could lead to an influx of cases in the coming years against technology companies that gather information about their consumers as well as any businesses that use or collect consumer information.

"The exposure to businesses from having to defend against these kinds of lawsuits, as class actions, could cost millions of dollars," said Scott L. Vernick, a noted privacy attorney.

Whether you're a large tech company or a small startup, if your business collects data on consumers, it is important to know which laws apply to your business, and if necessary, get legal advice where you might be at risk, said Vernick.

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