ARTICLE
14 August 2020

ICAS And EASA Release Report On Advertising Self-Regulation During COVID-19

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Global Advertising Lawyers Alliance (GALA)

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With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
The International Council for Advertising Self-Regulation and the European Advertising Standards Alliance just published a joint report...
United States Media, Telecoms, IT, Entertainment

The International Council for Advertising Self-Regulation and the European Advertising Standards Alliance just published a joint report, "Advertising Self-Regulation in Times of COVID-19."  Here are some of the highlights. 

Advertising self-regulatory organizations continued to operate during the pandemic and many of them prioritized or fast-tracked complaints related to COVID-19.  Some even instituted special procedures for submitting COVID-19 related complaints.  For example, the Advertising Standards Authority in the UK created a quick reporting system and the Advertising Standards Council of India allowed complaints to be submitted  via WhatsApp.  

Many advertising self-regulatory organizations also issued statements about responsible advertising during the pandemic.  For example, ICAS, EASA, and CONARED issued a joint statement condemning advertising that undermines public health advice and exploits people's anxieties and urging people to advertise reponsibly. 

According to the report, from mid-March to mid-May, advertising self-regulatory organizations around the world dealt with more than 1600 complaints related to COVID-19 and also investigated more than 400 ads on their own initiative. The main issues that the ads presented were misleading health claims, financial claims, excessive pricing, offensive advertising, fearmongering, the promotion of unsafe behavior, and unavailability of advertised products.

The report also highlighted other actions by industry to educate marketers about responsible advertising during the pandemic, such as the report issued by the Global Advertising Lawyers Alliance on worldwide advertising law developments in response to COVID-19.

Originally published by GALA, August 2020

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