The Interactive Advertising Bureau (IAB) publicly released its draft CCPA Compliance Framework for Publishers and Technology Companies (“Framework”) on Oct. 22, 2019. As we reported here, the Framework is being developed by the IAB and the IAB Tech Lab to address the challenges of the CCPA’s Do Not Sell obligation as it relates to interest-based advertising and related activities.
Along with the draft Framework, the IAB Tech Lab released the Framework’s technical specifications, which are to be used by an organization’s product and engineering teams to technically implement and operationalize the Framework.
The IAB will be accepting public comments on the Framework through Nov. 5, 2019.
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