Like a moth to a flame, the FTC is drawn to any advertising
claims promising body shaping, slimming, or fat loss, writes
Venable partner
Gregory J. Sater in the December edition of the DRMA
Voice. He writes that the Commission's recent settlements
with two companies that marketed caffeine-infused shapewear
undergarments to reduce cellulite and reshape the bodies of wearers
provide useful guidance on practices marketers should avoid when
making such claims. This is especially fitting as we reach the New
Year, when the FTC's appetite for unqualified weight loss and
slimming claims becomes as voracious as a teenage jock shoveling
down their third serving at a holiday dinner.
To read the full article, please visit the DRMA Voice webpage.
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