Episode 2 of the Ad Law Tool Kit Show, "Marketing FDA-Regulated Products," is now available. Listen here, or search for it in your favorite podcast player.
The Federal Drug Administration (FDA) regulates the marketing of a lot of things we use every day—dietary supplements, cosmetics, and medical devices. But their regulatory classification isn't always clear, leading to confusion for marketers.
In this episode, I talk to Venable partner Todd Harrison about how marketers need to understand such regulations to avoid trouble, considering aspects like claims aligning with regulations, social media impact, and necessary FDA clearance for medical devices.
Venable's Ad Law Tool Kit Show will help you and your organization identify and avoid potentially problematic advertising practices. Over the course of 12 episodes, we examine the increasingly complex regulatory landscape that governs the promotion of goods and services—from negative option marketing to copyright protection and influencer endorsements.
If you have specific questions after listening to this episode, don't hesitate to contact me or Todd to arrange a conversation. And check out more chapters of Venable's Advertising Law Tool Kit. You can also download the complete Tool Kit or bookmark the link to our e-book for quick access to these industry best practices.
And if you haven't already, be sure to subscribe to this award-winning blog, and tune in to our comprehensive webinar series, where our team addresses current events and examines themes and issues important to advertising and marketing.
Tune in next week for a conversation between me and my co-host, Len Gordon, about "Negative Option and Continuity Marketing."
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
