UK: Keys To Success - Sound Advice From Growing Businesses

Last Updated: 24 November 2009

ARE YOU WAKING UP TO SOCIAL NETWORKING? founder Penny Power explains why entrepreneurs are the best placed and most willing to engage and build their brand online.

Since 1998, I have been helping individuals see the opportunities that lie within the mysterious online world for expanding their business globally while also finding new ideas, business partners and opportunities. In my opinion, entrepreneurs make the most active and highest quality users and contributors. Here are my top ten tips to make the most of social networks for your business.

1. The world is now social – join these networks with the right attitude.

2. Be a friend, not a supplier. Friendships create advocates and create customers. Suppliers create noise.

3. Have conversations, do not broadcast. Broadcasting is dull and meaningless, conversation is not.

4. Understand what contribution you are personally making to others and share that. Don't sell.

5. Learn to be a writer and write blogs. This is the way to be seen and to share your knowledge.

6. Take part in conversations online. The internet is just a big room with speech bubbles above everyone's heads – join in, start conversations, engage.

7. Learn the technology so you can master it. Don't be a slave to the tools. Use them, but don't let them use you.

8. Spend time with your team and help them see the part they play in building your company's profile online.

9. Don't ban social networks from your workplace. This is 20th century thinking and reduces the 'social capital' in your business.

10. Lead a 'movement' online, don't lead a company. Share your values and your business through contribution to others.


Neal Gandhi of Quickstart Global discusses the inexorable globalisation of business.

While western economies are dragging themselves out of recession, now is the time for companies of all sizes to look, think and act globally in order to grow, or even to survive. The number of countries which present business opportunities is growing daily – only helped by the technology available.

The Economist Intelligence Unit predicts that in 2010 Chinese economic growth will reach 8.5%, India 6.1%, Brazil 3.3% and Russia 2.5%. This is in contrast to the UK figure of 1.1%.

Identifying the most appropriate location is often a difficult decision and can be complicated by fast changing conditions. It is worth taking a look at a recent World Bank report on the relative ease of doing business in different countries

Company leaders will need to consider factors such as the ease of setting up (and dismantling) a corporate entity in a different country, taxation, the costs of labour, telecommunications, ease of employing (and dismissing) staff, communications, infrastructure, cultural affinity, and ease of transportation.

By adopting a global mindset, companies can seize wider opportunities in terms of markets and skills. The UK is uniquely placed to benefit from the opportunities available; with excellent direct international transport links, the GMT time zone, the English language and an entrepreneurial approach to business.

Pandora's Box has been opened; globalisation is here to stay. It is imperative that UK business leaders look overseas to achieve growth and success.

Quickstart Global's In-House Anywhere" service helps companies to establish direct offices and employees around the world. It provides organisations with access to recruitment facilities, office space, infrastructure and HR services. The idea is to help businesses expand their in-house capabilities without the risk, complexity and investment conventionally involved with operations overseas.


Stephen Clarke, managing director of award-winning telecommunications firm Truancy Call, reveals his secrets for business growth and innovation.

Inspired by an article about two children who went missing on their way to school, I spotted a market niche for technology to safeguard children by contacting parents of truants on their first-day of absence. My business was founded in 2000, although the core technology has since been adapted to address additional issues such as bullying and term-time absence.

It works by allowing two-way communication between public sector organisations and parents or guardians through automated calls, texts and emails. These are social problems that affect people around the world and we are also investing in new market ventures overseas.

Here are some of my top tips for growth and innovation.

  • Minimise costs by selling and installing your product over the phone. Pass those savings on to your customers.
  • Structure your team to ensure optimum productivity. For example, employ technical staff to implement remote customer training and installation so that sales staff can focus on new business.
  • Streamline your business to make it more robust. One way would be to outsource telesales so that you can vary the use of these services, as demand requires.
  • Offer and deliver excellent after-sales support. Ask existing customers for feedback and make courtesy calls every few months.
  • Focus on your strengths and most profitable products.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

To print this article, all you need is to be registered on

Click to Login as an existing user or Register so you can print this article.

In association with
Related Topics
Related Articles
Related Video
Up-coming Events Search
Font Size:
Mondaq on Twitter
Register for Access and our Free Biweekly Alert for
This service is completely free. Access 250,000 archived articles from 100+ countries and get a personalised email twice a week covering developments (and yes, our lawyers like to think you’ve read our Disclaimer).
Email Address
Company Name
Confirm Password
Mondaq Topics -- Select your Interests
 Law Performance
 Law Practice
 Media & IT
 Real Estate
 Wealth Mgt
Asia Pacific
European Union
Latin America
Middle East
United States
Worldwide Updates
Registration (you must scroll down to set your data preferences)

Mondaq Ltd requires you to register and provide information that personally identifies you, including your content preferences, for three primary purposes (full details of Mondaq’s use of your personal data can be found in our Privacy and Cookies Notice):

  • To allow you to personalize the Mondaq websites you are visiting to show content ("Content") relevant to your interests.
  • To enable features such as password reminder, news alerts, email a colleague, and linking from Mondaq (and its affiliate sites) to your website.
  • To produce demographic feedback for our content providers ("Contributors") who contribute Content for free for your use.

Mondaq hopes that our registered users will support us in maintaining our free to view business model by consenting to our use of your personal data as described below.

Mondaq has a "free to view" business model. Our services are paid for by Contributors in exchange for Mondaq providing them with access to information about who accesses their content. Once personal data is transferred to our Contributors they become a data controller of this personal data. They use it to measure the response that their articles are receiving, as a form of market research. They may also use it to provide Mondaq users with information about their products and services.

Details of each Contributor to which your personal data will be transferred is clearly stated within the Content that you access. For full details of how this Contributor will use your personal data, you should review the Contributor’s own Privacy Notice.

Please indicate your preference below:

Yes, I am happy to support Mondaq in maintaining its free to view business model by agreeing to allow Mondaq to share my personal data with Contributors whose Content I access
No, I do not want Mondaq to share my personal data with Contributors

Also please let us know whether you are happy to receive communications promoting products and services offered by Mondaq:

Yes, I am happy to received promotional communications from Mondaq
No, please do not send me promotional communications from Mondaq
Terms & Conditions (the Website) is owned and managed by Mondaq Ltd (Mondaq). Mondaq grants you a non-exclusive, revocable licence to access the Website and associated services, such as the Mondaq News Alerts (Services), subject to and in consideration of your compliance with the following terms and conditions of use (Terms). Your use of the Website and/or Services constitutes your agreement to the Terms. Mondaq may terminate your use of the Website and Services if you are in breach of these Terms or if Mondaq decides to terminate the licence granted hereunder for any reason whatsoever.

Use of

To Use you must be: eighteen (18) years old or over; legally capable of entering into binding contracts; and not in any way prohibited by the applicable law to enter into these Terms in the jurisdiction which you are currently located.

You may use the Website as an unregistered user, however, you are required to register as a user if you wish to read the full text of the Content or to receive the Services.

You may not modify, publish, transmit, transfer or sell, reproduce, create derivative works from, distribute, perform, link, display, or in any way exploit any of the Content, in whole or in part, except as expressly permitted in these Terms or with the prior written consent of Mondaq. You may not use electronic or other means to extract details or information from the Content. Nor shall you extract information about users or Contributors in order to offer them any services or products.

In your use of the Website and/or Services you shall: comply with all applicable laws, regulations, directives and legislations which apply to your Use of the Website and/or Services in whatever country you are physically located including without limitation any and all consumer law, export control laws and regulations; provide to us true, correct and accurate information and promptly inform us in the event that any information that you have provided to us changes or becomes inaccurate; notify Mondaq immediately of any circumstances where you have reason to believe that any Intellectual Property Rights or any other rights of any third party may have been infringed; co-operate with reasonable security or other checks or requests for information made by Mondaq from time to time; and at all times be fully liable for the breach of any of these Terms by a third party using your login details to access the Website and/or Services

however, you shall not: do anything likely to impair, interfere with or damage or cause harm or distress to any persons, or the network; do anything that will infringe any Intellectual Property Rights or other rights of Mondaq or any third party; or use the Website, Services and/or Content otherwise than in accordance with these Terms; use any trade marks or service marks of Mondaq or the Contributors, or do anything which may be seen to take unfair advantage of the reputation and goodwill of Mondaq or the Contributors, or the Website, Services and/or Content.

Mondaq reserves the right, in its sole discretion, to take any action that it deems necessary and appropriate in the event it considers that there is a breach or threatened breach of the Terms.

Mondaq’s Rights and Obligations

Unless otherwise expressly set out to the contrary, nothing in these Terms shall serve to transfer from Mondaq to you, any Intellectual Property Rights owned by and/or licensed to Mondaq and all rights, title and interest in and to such Intellectual Property Rights will remain exclusively with Mondaq and/or its licensors.

Mondaq shall use its reasonable endeavours to make the Website and Services available to you at all times, but we cannot guarantee an uninterrupted and fault free service.

Mondaq reserves the right to make changes to the services and/or the Website or part thereof, from time to time, and we may add, remove, modify and/or vary any elements of features and functionalities of the Website or the services.

Mondaq also reserves the right from time to time to monitor your Use of the Website and/or services.


The Content is general information only. It is not intended to constitute legal advice or seek to be the complete and comprehensive statement of the law, nor is it intended to address your specific requirements or provide advice on which reliance should be placed. Mondaq and/or its Contributors and other suppliers make no representations about the suitability of the information contained in the Content for any purpose. All Content provided "as is" without warranty of any kind. Mondaq and/or its Contributors and other suppliers hereby exclude and disclaim all representations, warranties or guarantees with regard to the Content, including all implied warranties and conditions of merchantability, fitness for a particular purpose, title and non-infringement. To the maximum extent permitted by law, Mondaq expressly excludes all representations, warranties, obligations, and liabilities arising out of or in connection with all Content. In no event shall Mondaq and/or its respective suppliers be liable for any special, indirect or consequential damages or any damages whatsoever resulting from loss of use, data or profits, whether in an action of contract, negligence or other tortious action, arising out of or in connection with the use of the Content or performance of Mondaq’s Services.


Mondaq may alter or amend these Terms by amending them on the Website. By continuing to Use the Services and/or the Website after such amendment, you will be deemed to have accepted any amendment to these Terms.

These Terms shall be governed by and construed in accordance with the laws of England and Wales and you irrevocably submit to the exclusive jurisdiction of the courts of England and Wales to settle any dispute which may arise out of or in connection with these Terms. If you live outside the United Kingdom, English law shall apply only to the extent that English law shall not deprive you of any legal protection accorded in accordance with the law of the place where you are habitually resident ("Local Law"). In the event English law deprives you of any legal protection which is accorded to you under Local Law, then these terms shall be governed by Local Law and any dispute or claim arising out of or in connection with these Terms shall be subject to the non-exclusive jurisdiction of the courts where you are habitually resident.

You may print and keep a copy of these Terms, which form the entire agreement between you and Mondaq and supersede any other communications or advertising in respect of the Service and/or the Website.

No delay in exercising or non-exercise by you and/or Mondaq of any of its rights under or in connection with these Terms shall operate as a waiver or release of each of your or Mondaq’s right. Rather, any such waiver or release must be specifically granted in writing signed by the party granting it.

If any part of these Terms is held unenforceable, that part shall be enforced to the maximum extent permissible so as to give effect to the intent of the parties, and the Terms shall continue in full force and effect.

Mondaq shall not incur any liability to you on account of any loss or damage resulting from any delay or failure to perform all or any part of these Terms if such delay or failure is caused, in whole or in part, by events, occurrences, or causes beyond the control of Mondaq. Such events, occurrences or causes will include, without limitation, acts of God, strikes, lockouts, server and network failure, riots, acts of war, earthquakes, fire and explosions.

By clicking Register you state you have read and agree to our Terms and Conditions