UK: Putting Employees At The Heart Of The Story

Last Updated: 11 September 2018
Article by Luminous  

Octapharma is the world's largest privately owned manufacturer of human proteins developed from human blood plasma and human cell lines. Its report serves to help internal and external stakeholders understand who Octapharma are, what they do and why they do it.

At the heart of Octapharma's business is a journey from plasma donor to patient. This year's theme 'From donor to patient' demonstrates the complexity of Octapharma's processes while highlighting the passion of the global team. The report reflects the profound connection between the daily work of employees, the 'hidden 'heroes' of the organisation, and patients. Featuring 18 employees and one very special donor to patient family story, the case studies and video stories bring to life how employees deliver life-changing medicines, from both a process and personal perspective. The stories combine to present a united and diverse team working together to deliver Octapharma's vision of providing new health solutions to advance human life.

To visually show that around the clock, around the world, Octapharma employees play their part in changing and saving the lives of millions of patients worldwide, each story reflects a different time of the day and night.. Each story is led with a powerful portrait, supporting narrative and infographics, with special reports showcasing the spectrum of expertise needed to make a meaningful contribution to patients' lives.

The reporting suite includes digital and translated print editions. The video and photographic elements produced resulted in an extensive bank of brand assets, with 16 different video stories created across Europe. These included a '24 hours in Octapharma' trailer and the story of the filmmaker's journey. The visual assets are all housed on the online report as well as Octapharma's YouTube channel.

Pre-launch, a multi-language teaser was implemented to drive awareness. The report was mailed across the world to almost 8,000 employees, as well as being widely distributed to healthcare professionals, hospitals, sales teams, business partners and suppliers. Every employee received a printed copy of the report to take home in either English, French, German or Spanish.

Post-launch, Octapharma is running a survey to collate feedback and inform the brief for next year's report.

annualreport.octapharma.com

Awards for Octapharma reports
Gold Award for Interactive Report, ARC Global Reporting Awards
Gold Award, Best Annual Report, LACP Vision Awards
Top 80 Reports (Europe/Middle East/Africa Region), LACP Vision Awards
Technical Achievement Award, LACP Vision Awards
Gold Award, Best Online Report, LACP Vision Awards
Best International Online Report, Corporate & Financial Awards
Best International Print Report, Corporate & Financial Awards (Highly Commended)
Best Interactive Annual Report, Astrid Awards (Silver)
Best Use of Digital Media, Corporate & Financial Awards (Shortlisted)
Best Online Report: Unlisted, Corporate & Financial Awards (Shortlisted)
Best Online Annual Report, Digital Impact Awards (Shortlisted)
Best Use of Online Video, Digital Impact Awards (Shortlisted)

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