UK: The Retail Review: Christmas Retail Survey 2007 - Are Things Adding Up? – Part 2

This article is part of a series: Click The Retail Review: Christmas Retail Survey 2007 - Are Things Adding Up? – Part 1 for the previous article.

A SHRINKING TRADING PERIOD

Busy lifestyles mean that consumers often do not have the time or inclination to start their Christmas shopping early and are leaving it later and later each year. Why then do many retailers feel it necessary to introduce Christmas displays earlier and earlier?

Our research has consistently highlighted that over the last ten years, the all-important trading window is shrinking as consumers delay shopping until near the Christmas Eve deadline. Christmas Day falls on a Tuesday this year giving a full weekend and Monday to get the shopping done.

Key Facts