Recent updates to consumer protection regulations may change the way web and mobile applications are monetized in the United Kingdom. Developers, particularly those developing promotional or paid-for content directed toward children, may want to know about how UK regulators are ensuring content is transparent, accurate, and fair to consumers.
We are pleased to share an article written by Bird & Bird's Media team titled "Briefing note on the OFT's Principles for online and app-based games," available here. The article provides a wealth of practical and sophisticated advice for online and app-based game developers and publishers.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.