Television today is little changed from a decade ago and yet at the same time is profoundly different. The ways in which we consume television have altered relatively little, but supply has evolved markedly.
What television is looks at the size and scope of the industry; tracking the flows of revenues going into, within and out of the TV sector; the growth of pay TV; the resilience of TV advertising and sponsorship; the case for channels in a digital world and the rise of the writer.
Key findings
- The UK television industry generated £17.5 billion in revenues in 2012, down half a billion pounds from 2011.
- Pay TV has been the growth engine of the TV industry since 2007, adding £1.29 billion in revenues over the six years to 2012.
- The UK devotes about a quarter of all waking time – four hours – to watching TV, yet total spend on television is about 1% of GDP.
- TV advertising has held up despite the digital ad revolution: 52% of the UK public say TV adverts have the most impact of any advertising format.
- 14% of consumers made a spur of the moment purchase after watching a TV programme or advert, compared to coming across it in a store (23%) and a friend or family member recommending it (15%).
About the research
Deloitte was invited to produce this research as a companion to the Royal Television Society's Cambridge Convention 2013. The in-depth research was based on interviews with senior industry executives; a detailed online survey of 2,517 respondents in the UK (undertaken by GfK in June-July 2013); analysis of the flows of revenues into, within and out of the UK television market based on various public sources; and selected inputs from other Deloitte programmes of quantitative research, such as the UK data from the Global Mobile Consumer survey.
Click here to read the full article.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
