This article provides a selection of the most interesting ASA
adjudications from April and a summary of the key issues considered
in those adjudications. Two adjudications investigated the
suitability of advertisements for alcohol, a topic recently in the
news in relation to the creation of a new initiative to create
EU-wide guidelines for the self-regulation of alcohol advertising.
Europe's 8 largest alcohol producers will work on this
initiative (known as the Responsible Marketing Pact) with the World
Federation of Advertisers, European Commission and national
associations. Sanctions for violations will include public naming
and shaming, and referral to national regulatory authorities for
repeat offences. For more information, please see our recent Law
Now (
click for link) to.
Following the ASA's first adjudication relating to
Twitter-based advertising earlier this year (
click for link), this month the ASA has investigated a Twitter
prize promotion and the associated Twitter comments. Another
adjudication provides an interesting consideration of one of the
exclusions from the remit of the CAP Code, 'heritage
advertising', which covers content from past advertising
campaigns (not part of current promotional strategy) placed in an
appropriate context.
Click here to view the snapshot in full.
This article was written for Law-Now, CMS Cameron McKenna's free online information service. To register for Law-Now, please go to www.law-now.com/law-now/mondaq
Law-Now information is for general purposes and guidance only. The information and opinions expressed in all Law-Now articles are not necessarily comprehensive and do not purport to give professional or legal advice. All Law-Now information relates to circumstances prevailing at the date of its original publication and may not have been updated to reflect subsequent developments.
The original publication date for this article was 29/05/2012.