Smarter generations
How are the UK public interacting with media?
This year's State of the Media Democracy Survey provides a 'reality check' on how UK consumers, across the generations, interact with media, entertainment, advertising and information and what their preferences might be in the future.
The pervasiveness of new devices on which to consume media is extending. Tablets are now as likely to be found in the hands of the over 55s as among the under 24s. This adoption is complementary, not cannibalistic of traditional media and traditional devices (such as TV sets), which still represent the majority of media consumption and delivery.
We look at five key themes on how consumers: use their multi-media devices, access media and entertainment content, interact with local media, react to advertising and perceive the issue of data security.
- The UK consumer's favourite piece of technology is now the laptop (28%), knocking the TV (22%) from its top spot for the first time.
- 88% of people who read magazine content preferred to do so in printed hardcopy.
- Consumers are 60% more likely to view local news on local pages of national websites than on websites dedicated to their local area.
- 98% of respondents chose TV services as their favourite type of media.
- 85% of respondents expressed concern about their personal data being taken.
Downloads
Download State of the Media Democracy report 2012 (PDF, 2MB)
(For optimum use on iPad/iPhone, download in iBooks)
Print State of the Media Democracy report 2012 (PDF, 1MB)
How are consumer habits evolving in media consumption?
View our infographic for some of the key findings.
Videos
Watch and listen to our Deloitte industry experts as they discuss the key highlights from each theme in the report.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
