ARTICLE
24 March 2011

Gaining Traction Will Consumers Ride The Electric Vehicle Wave?

Segmenting European consumers on electric vehicle adoption.
United Kingdom Accounting and Audit

  • Over half (58 percent) of the might be willing to consider consumer segment expect to pay less than 15,000€ net of government incentives
  • Over half (57 percent) of the might be willing to consider segment expects to pay the same or less for an EV, with another nine percent only willing to pay up to a 400€ price premium

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