It is a common misconception that enforcing your Intellectual Property rights will be a long, drawn out, and costly process. Brand owners often believe that if they try to enforce their IP rights, they will end up spending more in legal fees and people investigating the problem, than they'll recover in the long run.

As brand owners, it is an unavoidable fact that you will always be under attack from counterfeiters – the more successful your business, the more likely this is to be a problem. However, in clear cases we are often able to recover damages and costs delivering a significant net recovery for the business in addition to securing undertakings to stop the infringers from doing it again – its all about choosing the right battles and the right legal team.

DMH Stallard lawyers get results for our clients on the basis of our sound understanding of our clients' commercial goals. Not only do we strive to recover money to pay for all of your legal costs, we also work hard to secure an impressive return on your investment. As an example, we are currently working closely with Office Holdings Limited ("Office Shoes") pursuing 8 separate claims against companies who have infringed a number of their shoe designs. Through enforcing Office Shoes' unregistered rights, DMH Stallard have been able to secure undertakings from all parties involved, damages for loss of sales, and contributions to their legal costs. By working closely with Office Shoes, DMH Stallard has been able to turn enforcement of IP rights into a costs and revenue centre, as well as working with them to raise their profile of a business which responds swiftly and aggressively to any infringements.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.