ARTICLE
3 September 2020

UK Report On Online Platforms And Digital Advertising

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Schoenherr Attorneys at Law

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We are a full-service law firm with a footprint in Central and Eastern Europe providing local and international companies stellar advice. As the go-to legal advisor for complex commercial matters in the region, Schoenherr aims to use its proximity to industry leaders, in developing practical solutions for future challenges. We keep a close eye on trends and developments, which enables us to provide high quality legal advice that is straight to the point.
In July, the UK competition authority published the final report on its study of online platforms and digital advertising.
United Kingdom Media, Telecoms, IT, Entertainment

In July, the UK competition authority published the final report on its study of online platforms and digital advertising. The authority consulted on, and studied in detail, a range of potential in-terventions to improve competition between platforms funded by digital advertising, including a code of conduct to govern the behaviour of platforms with market power, rules to give con-sumers greater control over their data, and interventions to address the sources of the market power of large platforms.

The authority concluded that: "[our] current tools, which allow us to enforce against individual practices and concerns, are not sufficient to protect competition. [...] Tackling such issues requires an ongoing focus, and the ability to monitor and amend interventions as required." The authority therefore continues to advocate for a new regulatory regime for online platforms, to be implemented by a dedicated regulatory body, empowered to enforce a code of conduct on platforms and to impose a range of pro-competitive interventions.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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