A recent Board Resolution by the Tobacco and Alcohol Market
Regularity Authority prohibits retail stores from including
alcoholic beverages and tobacco products in "new year's
baskets". The Board Resolution was published Official Gazette
number 29523 on 21 October 2015. It was made based on Article 19
and 20 of the Regulation on Procedures and Principles Regarding
Tobacco and Alcohol Sale and Supply numbered 27808
("Regulation"), dated 7 January
Article 19 of the Regulation prohibits advertisement and
publicity of tobacco products. The article states that tobacco
products must not be the subject of reward, betting or promotion,
nor be distributed free of charge through any incentive, sales
sample, relief, lottery or similar system.
Article 20 of the Regulation prohibits advertisement and
publicity of alcoholic beverages. The article strictly forbids
consumer advertisement and publicity, although allows informative
publicity about product characteristics, provided it does not
promote or encourage. Therefore, campaigns, promotions or
activities which encourage access or sale of alcoholic beverages
are prohibited. Similarly, Article 20 also prohibits distribution
of alcoholic beverages free of charge as incentives, gifts, sample
sales, or promotions.
Please see this link for the full text of the Board
Resolution (only available in Turkish).
Information first published in the
MA | Gazette, a fortnightly legal update newsletter produced by
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