The Turkish Competition Authority announced last week that it will join other competition law enforcement agencies in looking into the e-commerce sector. The Authority announced that it has launched an investigation into, particularly the "best price guarantee" clauses of's contracts. The investigation was launched following a preliminary investigation resulting from a complaint that's practices violate Article 4 (restrictive agreements) and Article 6 (abuse of dominance) of Law No. 4054 on Protection of Competition.

The Competition Board has – unless extended – up to six months to conclude the investigation in which three written defenses will be submitted and one oral hearing will be held (if requested). is expected to submit its first written defense in 30 days.

Competition law enforcement agencies across the world have become increasingly skeptical about competition law implications of certain practices in the e-commerce sector. Accordingly, a general trend exists across a range of jurisdictions to closely scrutinize e-commerce market behavior. Recently, French, Italian and Swedish competition authorities announced that they have accepted the commitments offered by and closed their investigations into's practices (further information).

The Competition Authority is responsible for enforcing competition rules in Turkey. It is an independent regulatory authority with administrative and financial autonomy. The Competition Board is the decision making body within the Authority. You can read the full text of the Competition Authority's recentannouncement at this link. Please see this link for more information about the Turkish Competition Authority.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.