The Advertising Standards Authority ("ASA") recently
handed down a decision where a consumer laid a complaint against a
restaurant located in the East Rand.
The restaurant claimed to have the "best steaks in the East
Rand as voted by consumers" and, in addition, had a policy
where no customer would be allowed to take home a doggy bag.
The consumer lodged a complaint with the ASA stating that the
advertisement is misleading.
The restaurant is entitled to respond to the complaint in terms
of the procedures of the ASA and thereafter the ASA will
The ASA in its ruling stated the restaurant failed to provide
"quantitative research" or a "sample survey" to
prove its statement and was therefore ordered to remove the
"best steaks in the East Rand" statement.
The doggy bag policy could not be ruled upon by the ASA as it
did not have the jurisdiction to do so. The ASA can only rule upon
advertising and not on an issue relating to whether a consumer can
take home his "left-overs" . Should the consumer wish to
pursue the doggy bag policy it would have to approach a civil
Moore Attorneys lodges and defends advertising complaints on
behalf of its clients, It has recently assisted the likes of ABSA
and the PG Group with advertising complaints.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
To print this article, all you need is to be registered on Mondaq.com.
Click to Login as an existing user or Register so you can print this article.
There has been much discussion in the media regarding the use of virtual private networks (VPNs) in the United Arab Emirates (UAE), triggered by the recently announced Federal Law No. (12) of 2016 (the Amendment), which amends Federal Decree-Law No. (5) of 2012 on Combating Cybercrimes (the Law).
Google, Facebook, Twitter, WhatsApp, Zynga, Airbnb, Uber etc etc. These are all companies that have come from nowhere and are now market leaders in an increasingly mobile and digital world.
Some comments from our readers… “The articles are extremely timely and highly applicable” “I often find critical information not available elsewhere” “As in-house counsel, Mondaq’s service is of great value”
Register for Access and our Free Biweekly Alert for
This service is completely free. Access 250,000 archived articles from 100+ countries and get a personalised email twice a week covering developments (and yes, our lawyers like to think you’ve read our Disclaimer).