Today's consumers have become digital multi-taskers.
The explosive growth in portable mobile device ownership offers more and more ways to consume media digitally. At the same time, the rapid expansion of next-generation, high-speed wireless networks enables consumers to devour media anytime, anywhere. The continuing appetite for digital information and entertainment offers huge opportunities for media companies.
Our Digital Debate research, conducted by YouGov Plc on behalf of KPMG International, gathers the views of over 9,000 consumers across nine different markets – Australia, Brazil, Canada, China, Germany, Singapore, Spain, the UK and the US. The results help us to better understand how we consume media now and in the future, and consider the prospects for 'traditional' media in the face of a digital onslaught.
KPMG's study yielded three key findings:
- An insatiable appetite for media
- The coming wave of online consumers can accelerate the digital shift
- Media and technology companies should cooperate to address this new wave.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.