Searching Content indexed under Advertising, Marketing & Branding by Goodwin Procter LLP ordered by Published Date Descending.
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Sounds Like Teen Spirit: Musicians And Advertisers At Odds Over Use Of Sound-Alikes In Advertising
An increasingly important source of revenue for songwriters and performing artists has been licensing their compositions or sound recordings for use by commercial advertisers.
United States
20 Aug 2012
How To Manage Legal Risks Of Social Media
Social media is quickly becoming one of the most significant marketing, advertising and promotional channels for the hospitality industry.
United States
8 Nov 2011
FTC Releases Proposed New Green Guides for Environmental Advertising Claims
On October 6, 2010, the Federal Trade Commission ("FTC") released its long-awaited proposed revisions to the Guides for the Use of Environmental Marketing Claims or "Green Guides," which were last updated in 1998.
United States
13 Oct 2010
FTC Approves New Guidelines For Using Testimonials And Endorsements In Advertising; Guidelines Expressly Apply To Blogging And Other Forms Of Social Media
On October 5, 2009, the Federal Trade Commission (“FTC”) announced a revised set of guidelines for the use of testimonials and endorsements in advertising.
United States
6 Nov 2009
Top Advertising And Marketing Legal And Business Issues For 2009
Even at this early stage, 2009 is shaping up to be a very challenging year for advertisers, particularly with the changeover to a new administration and changes to key leadership positions in Congress.
United States
12 Feb 2009
Top 10 Things to Know Before You Launch A Comparative Advertising Campaign (IP Advisory)
Comparative advertising is an effective way to inform consumers about your product and how it compares to your competition. Competitors, however, are quick to respond to comparative advertising — no one wants the consuming public to think their brand is inferior. Comparative advertising is entirely legal in the United States, but, as with any advertising, it cannot be false.
United States
10 Mar 2005
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