Searching Content indexed under Advertising, Marketing & Branding by Morgan Lewis ordered by Published Date Descending.
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California Court Of Appeal Decision Offers Guidance On Comparative Pricing
A California court of appeal recently affirmed the decision in The People v. that raised the issue of the use of false advertised reference prices (ARPs) to market products online.
United States
7 Jul 2017
FTC Letters To Endorsers Highlight Need For Transparency In Social Media Advertising
The Federal Trade Commission sent letters to online influencers and marketers regarding disclosure obligations in social media endorsements.
United States
9 May 2017
Practical Implications From Amarin
Amarin is an important US district court opinion affirming the importance of the Second Circuit's Caronia decision.
United States
12 Aug 2015
While FDAs Proposed E-Cigarette Rule Is Pending, FTC Mulls Enforcement Action March
Ahead of finalizing FDAs tobacco products "deeming" rule, the FTC considers taking enforcement action against e-cigarette firms for violative advertising, marketing, and sales practices.
United States
1 Apr 2015
Making A "Made In The USA" Claim Requires A Reading Of Federal And State Law
Manufacturers and retailers that wish to label or advertise their goods as being "Made in the USA" must be aware of federal and state laws.
United States
18 Nov 2014
Food Companies Should Expect More False Advertising Claims
The Supreme Court holds that competitors may bring Lanham Act claims challenging food and beverage labels that are regulated by the FDA.
United States
23 Jun 2014
California Enacts New Laws On Data Privacy And Security Issues
The state continues to lead the United States in the data privacy and security field by giving minors an Internet "delete" option and requiring disclosures about "do not track" practices.
United States
15 Oct 2013
FTC Releases Final "Green Guides" For Environmental Marketing Claims
With few refinements made to the proposed guides, the guidance applies immediately.
United States
14 Oct 2012
FTC Invites Public Comments On The Revision Of The "Dot Com Disclosures"
The Federal Trade Commission (FTC) is considering updating and reissuing the "Dot Com Disclosures" business guide that it originally issued in 2000 to assist online advertisers in complying with consumer protection laws.
United States
15 Jun 2011
FTC Releases Proposed "Green Guides" Revisions
After almost three years of review and analysis, the Federal Trade Commission (FTC) on October 6 released proposed revisions to its Guides for the Use of Environmental Marketing Claims, generally termed the "Green Guides" (the Guides), which were initially introduced in 1992 and last revised in 1998.
United States
12 Oct 2010
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