Searching Content indexed under Advertising, Marketing & Branding by Van Bael & Bellis ordered by Published Date Descending.
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European Commission Accepts Final Commitments In Cross-Border Access To Pay-TV Case
The Commission had already accepted and made binding commitments offered by Paramount Pictures in July 2016.
European Union
16 May 2019
European Commission Fines Google € 1.49 Billion For Abusing Its Dominant Position In Online Advertising
On 20 March 2019, the European Commission announced that it had issued a decision imposing a € 1.49 billion fine on Google for breaching Article 102 of the Treaty on the Functioning of the European Union.
European Union
14 May 2019
European Commission Imposes € 12.5 Million Fine On Nike For Restricting Cross-Border Sales Of Merchandising Products
On 25 March 2019, the European Commission ("Commission") announced its decision to fine Nike € 12,555,000 for limiting the ability of licensees to sell licensed merchandising products to other EEA countries.
European Union
14 May 2019
French Data Protection Authority Fines Google For Breach Of General Data Protection Regulation
On 21 January 2019, the French Data Protection Authority imposed a fine of € 50 million on Google for infringing the General Data Protection Regulation 2016/679
16 Apr 2019
European Union
19 Feb 2019
Belgian Advertising Council Publishes Guidelines For Online Influencers
However, the Recommendations only apply when two conditions are satisfied. First, the online influencer must receive compensation and, second...
29 Nov 2018
Warehouse Storage Of Copyright-Infringing Products Amounts To Act Of Distribution
Hence, the Patent Court of Appeal concluded that the storage of goods in warehouses does not constitute an attempt or preparation of a trade mark or copyright infringement.
29 Nov 2018
Debranding And Rebranding Imported Products Constitutes Trade Mark Infringement
On 25 July 2018, the Court of Justice of the European Union held in case C-129/17, Mitsubishi Shoji Kaisha Ltd & MCFE BV v. Duma Forklifts NV and GSI International BVBA, that the debranding and rebranding ...
European Union
8 Oct 2018
Swedish Court Finds That Booking.Com's Narrow Vertical Price Parity Clauses Infringe Article 101 TFEU
On 20 July 2018, the Swedish Patent and Market Court found that so-called narrow vertical price parity clauses in contracts between and hotels in Sweden, which prevented the hotels from ...
24 Sep 2018
Parallel Trade: Rebranding Of Generic Medicine To Originator Brand Name Constitutes Trade Mark Infringement
In reaching this conclusion, the Court referred to the Belgian regulatory framework which embraces the principle of "therapeutic freedom" which, as a rule, prohibits substitution in the deliverance of medicines.
European Union
31 Aug 2018
ECJ Clears Prohibition On Advertising In Relation To Plastic Surgery
By order of 26 October 2017, the ECJ ruled that the Belgian prohibition on advertising for procedures relating to plastic surgery or non-surgical plastic medicine is compatible with Directive...
European Union
27 Mar 2018
Brussels Court Of Appeal Sides With Ferrero In Hazelnut Spread Saga Against Delhaize And Partly Overturns Brussels Commercial Court Judgment
The dispute concerned various marketing communications of Delhaize emphasising the absence of palm oil in its private-label hazelnut spread.
European Union
10 Aug 2017
Court Of Justice Of European Union Outlaws Belgian Ban On Advertising For Dental Care
In view of these arguments, the Court requested the ECJ to assess the compatibility of the Belgian measures within these three sets of EU rules.
European Union
19 Jun 2017
Limits On Comparative Price-Based Advertising Between Shops Of Different Sizes
With reference to the case at hand, the ECJ found information concerning the difference in store sizes on which the price comparison is based to be material.
European Union
29 Mar 2017
Mons Court Of Appeal Rules On Use Of Competitor's Trademark As AdWord
On 16 November 2015, the Mons Court of Appeal (the "Court") handed down a judgment in a dispute between Verabel, a trademark holder, and Verandas Confort, which used the word 'Verabel' as a Google AdWord.
15 Jun 2016
President Of Brussels Commercial Court Dismisses Cease-And-Desist Action Brought By Ferrero Against Delhaize
On 25 November 2015, the President of the French-speaking section of the Brussels Commercial Court dismissed a cease-and-desist action brought by Ferrero, producer of Nutella®, against retailer Delhaize.
13 May 2016
Brussels Court Of Appeal Refers Questions To ECJ On Validity Of Prohibition On Price Reductions For Tobacco Products
In an interim judgment of 5 May 2015, the Brussels Court of Appeal referred three questions for a preliminary ruling to the Court of Justice of the European Union.
European Union
11 Sep 2015
Commercial Court Of Brussels Prohibits Mobistar’s Comparative Advertising For 4G Network
On 17 December 2014, the Commercial Court of Brussels handed down a judgment regarding comparative advertising of Mobistar with regard to the supposed quality of its 4G mobile network.
12 Mar 2015
European Commission Begins Market Testing Of Commitments Offered By Google To Address Competition Concerns
The Commission has recently issued a press release announcing that it had begun market testing commitments offered by Google in relation to online search and search advertising.
European Union
27 May 2013
ECJ Guidance On Scope Of Protection Of Registered Community Designs
On 20 October 2011, the Court of Justice of the EU ("ECJ") gave judgment for the first time on the interpretation of the scope of protection of registered Community designs under Regulation 6/2002 of 12 December 2001 on Community Designs (the "Community Design Regulation").
European Union
16 Dec 2011
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