Searching Content indexed under Advertising, Marketing & Branding by Orrick ordered by Published Date Descending.
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Guidance On Direct Marketing Issued By The German Data Protection Supervisory Authorities
In November, the German Data Protection Conference (committee of the independent German federal and state data protection supervisory authorities) published a guidance on the processing of personal data ...
13 Jun 2019
Putting Individuals In The (Urth)Box: FTC Goes After Individual Executives For Unfair And Deceptive Practices
In an increasing trend, the Federal Trade Commission (FTC) joined other federal regulators seeking to hold individuals – not just companies – liable in enforcement proceedings.
United States
12 Jun 2019
Profiles In Innovation: GoldieBlox Founder On "Reinventing Girlhood" Through Engineering-Inspired Toys
After tapping her own savings and raising a seed round, Sterling turned to Kickstarter to crowdfund her first production run.
United States
15 Mar 2019
Google To Pay $57 Million For GDPR Violations
On January 21, 2019, the French data protection supervisory authority ("CNIL") fined Google €50 million (approximately $57 million) for violating the European General Data Protection Regulation ("GDPR").
United States
19 Feb 2019
Cryptocurrencies And Online Marketing: Legitimate Business Or Pyramid And Ponzi Schemes?
The Internet is a double-edged sword, presenting at once possibilities for business opportunities undreamed of twenty years ago – fast and cheap communications, multitudes of customers,
United States
23 Aug 2018
Class Action Quarterly Update – Winter 2017
Telephone Consumer Protection Act ("TCPA") cases have continued to dominate class action filings over the past quarter.
United States
24 May 2017
Naming Rights, Sponsorships, Advertising And Other Private Business Use Relating To Texas Public High School Stadiums And Other District Facilities
In addition to building some of the nation's largest high school football stadiums, Texas public school districts are following a national trend – the sale of naming rights to football stadiums and other district facilities.
United States
15 Jun 2016
DOJ Heightens Focus On Hospital Systems And Market Allocation
On April 14, 2016, the U.S. Department of Justice and two West Virginia hospitals entered into a consent decree requiring the hospitals to cease allocating territories for marketing their healthcare services.
United States
26 Apr 2016
FTC Puts Teeth Into Native Ads Guidance: Lord & Taylor Settles Deceptive Ad Claim
Last week, fashion retailer Lord & Taylor reached a settlement with the FTC over its allegedly deceptive advertising campaign...
United States
5 Apr 2016
FTC Enforcement In Schein: Misleading Statements About Encryption And Cybersecurity
On January 5, 2015, the Federal Trade Commission (FTC) entered into a consent order with dental software manufacturer Henry Schein Practice Solutions, Inc.
United States
4 Feb 2016
Tipoff For The Question Of Whether D&O Policies Cover TCPA Related Claims
In 1991 Congress passed the Telephone Consumer Protection Act ("TCPA") to protect customers from unsolicited telemarketing. It has since become an attractive avenue for consumer class action litigation.
United States
25 Nov 2015
The New Space Race: Protecting Trade Secrets On The Final Frontier
Space: The final frontier. For millennia, people have wanted to explore the great unknown of outer space, and series like Star Trek and Star Wars continue to our fuel our fantasies about what lies beyond our stratosphere.
United States
8 Jun 2015
Newer Case Law Regarding Unsolicited Emails To (Potential) Customers
Companies have to be cautious when sending out newsletters and other emails with advertising content. Before approaching someone for marketing purposes, the recipient's prior consent must generally be obtained.
13 Apr 2015
Million Dollar Lawsuits In 140 Characters Or Less
It seems like every business these days—from technology start-ups to hardware stores—is engaging its customers and clients through posts, tweets and hashtags (and blogs like this one).
United States
25 Mar 2015
New California Law For Minors Went Into Effect Jan. 1: What You Need To Know To Comply
California S.B. 568, "Privacy Rights for California Minors in the Digital World" (Cal. Bus. & Prof. Code § 22580-22581) took effect on Jan. 1, 2015.
United States
10 Feb 2015
"No Kidding, Sherlock" – No Advertising With Features Which Are Self-Evident Anyway
(Up to now) it is quite normal for web shop operators to emphasize a "money-back guarantee", a two year warranty or something similar on their website.
14 Oct 2014
Maybe You Shouldn’t Judge A Juice By Its Label
Ever wonder whether your "organic" beverage is truly "organic" and worth the $5 premium?
United States
21 Jul 2014
Ninth Circuit Agrees With FTC That Online Marketing Program Was An Unlawful "Pyramid Scheme"
The legal status of many membership programs promoted via social media and spam has been called into question by a recent decision of the U.S. Court of Appeals for the Ninth Circuit, which affirmed a judgment that one such program was an illegal pyramid scheme.
United States
18 Jun 2014
U.S. Supreme Court Establishes Uniform Test For Standing To Bring False Advertising Claims Under Section 43(A) Of The Lanham Act
A unanimous U.S. Supreme Court established a uniform test to determine whether a plaintiff has standing to bring a false advertising claim.
United States
16 Apr 2014
The Supreme Court Redefines Standing Requirements For False Advertising Claims
The Lexmark standard does not require that the plaintiff making the false advertising Lanham Act claim be a direct competitor of the defendant.
United States
5 Apr 2014
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