Searching Content from Belgium indexed under Advertising, Marketing & Branding ordered by Published Date Descending.
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National Advertising Division Issues Decision On "0 G Added Sugars" Claim For Oatmilk
Oatly, Inc. has chosen to discontinue its "no added sugars" advertising claims after the Campbell Soup Company brought a challenge before the National Advertising Division (NAD)
31 Jul 2019
New Belgian Prospectus Law Enters Into Force
Belgium fittingly celebrated its national holiday with the entering into force of its new prospectus act.
26 Jul 2019
TMT Horizons 2019
Challengers can reach scale seemingly overnight, forcing market change at a similar speed. Established business models are upended,
10 Jul 2019
European Commission Accepts Final Commitments In Cross-Border Access To Pay-TV Case
The Commission had already accepted and made binding commitments offered by Paramount Pictures in July 2016.
European Union
16 May 2019
European Commission Fines Google € 1.49 Billion For Abusing Its Dominant Position In Online Advertising
On 20 March 2019, the European Commission announced that it had issued a decision imposing a € 1.49 billion fine on Google for breaching Article 102 of the Treaty on the Functioning of the European Union.
European Union
14 May 2019
European Commission Imposes € 12.5 Million Fine On Nike For Restricting Cross-Border Sales Of Merchandising Products
On 25 March 2019, the European Commission ("Commission") announced its decision to fine Nike € 12,555,000 for limiting the ability of licensees to sell licensed merchandising products to other EEA countries.
European Union
14 May 2019
European Union
19 Feb 2019
European Union
13 Dec 2018
Influencer Guidelines Published By The Belgian Advertising Council
Purpose of the Guidelines is to help online influencers, advertisers, agencies, media and platforms to protect the consumer, who has the right to always know clearly if a social media post is a commercial communication.
7 Dec 2018
Belgian Advertising Council Publishes Guidelines For Online Influencers
However, the Recommendations only apply when two conditions are satisfied. First, the online influencer must receive compensation and, second...
29 Nov 2018
Debranding And Rebranding Imported Products Constitutes Trade Mark Infringement
On 25 July 2018, the Court of Justice of the European Union held in case C-129/17, Mitsubishi Shoji Kaisha Ltd & MCFE BV v. Duma Forklifts NV and GSI International BVBA, that the debranding and rebranding ...
European Union
8 Oct 2018
Parallel Trade: Rebranding Of Generic Medicine To Originator Brand Name Constitutes Trade Mark Infringement
In reaching this conclusion, the Court referred to the Belgian regulatory framework which embraces the principle of "therapeutic freedom" which, as a rule, prohibits substitution in the deliverance of medicines.
European Union
31 Aug 2018
ECJ Clears Prohibition On Advertising In Relation To Plastic Surgery
By order of 26 October 2017, the ECJ ruled that the Belgian prohibition on advertising for procedures relating to plastic surgery or non-surgical plastic medicine is compatible with Directive...
European Union
27 Mar 2018
Brussels Court Of Appeal Sides With Ferrero In Hazelnut Spread Saga Against Delhaize And Partly Overturns Brussels Commercial Court Judgment
The dispute concerned various marketing communications of Delhaize emphasising the absence of palm oil in its private-label hazelnut spread.
European Union
10 Aug 2017
Court Of Justice Of European Union Outlaws Belgian Ban On Advertising For Dental Care
In view of these arguments, the Court requested the ECJ to assess the compatibility of the Belgian measures within these three sets of EU rules.
European Union
19 Jun 2017
Limits On Comparative Price-Based Advertising Between Shops Of Different Sizes
With reference to the case at hand, the ECJ found information concerning the difference in store sizes on which the price comparison is based to be material.
European Union
29 Mar 2017
Privacy Commission Requires Cable Operator To Implement "Opt-In" Mechanism For Direct Marketing
On September 13, the Privacy Commission issued a press release (source documents in French and Dutch) about an ongoing investigation involving the direct marketing practices of a cable operator.
28 Nov 2016
The Belgian Council Of Advertising Issues A Recommendation On Transparency And Identification Of Advertising: Native Advertising
On 27 April 2016, the Belgian self-regulatory advertising authority Jury on Ethical Practices in Advertising ("JEP") published its Recommendation on Native Advertising.
14 Jul 2016
Mons Court Of Appeal Rules On Use Of Competitor's Trademark As AdWord
On 16 November 2015, the Mons Court of Appeal (the "Court") handed down a judgment in a dispute between Verabel, a trademark holder, and Verandas Confort, which used the word 'Verabel' as a Google AdWord.
15 Jun 2016
President Of Brussels Commercial Court Dismisses Cease-And-Desist Action Brought By Ferrero Against Delhaize
On 25 November 2015, the President of the French-speaking section of the Brussels Commercial Court dismissed a cease-and-desist action brought by Ferrero, producer of Nutella®, against retailer Delhaize.
13 May 2016
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