With Rosemary Tarlton
The organization charged with managing the Internet’s domain name system, the Internet Corporation for Assigned Names and Numbers (ICANN), recently approved a long-pending and highly controversial plan to allow for the dramatic expansion of generic top level domains (gTLDs), the most common of which currently are dot-COM, dot-NET, and dot-ORG. Starting January 12, 2012, ICANN will begin accepting applications for new gTLDs that can be comprised of any letter or number string, including trademark