Ireland:
Ireland Publishes New Guidance For Use Of Food Marketing Terms
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On May 14, 2015, the Food Safety Authority of Ireland published
new guidance aimed at ensuring consumers are
not misled by the use of marketing terms on foods. The guidance
will assist in the responsible use of marketing terms by food
manufacturers, retailers, and food service businesses when placing
their products on the market to ensure they convey clear,
nonmisleading meanings. The guidance outlines the general legal
requirements that food businesses must follow when using marketing
terms on food and also provides guidance for the food industry
concerning the use of specific marketing terms, such as
"artisan/artisanal," "farmhouse,"
"traditional," and "natural."
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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