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With the world having shifted gears from the physical format to
the digital space – barring vinyl records that have shown a
surprising resurgence in sales – monetisation opportunities,
while they will always exist for content creators, appear to be
miniscule, in comparison, in terms of making money in absolute
terms. Nevertheless, with every individual now being provided a
possibility of becoming a content creator, if the digital space is
considered as ancillary income then, in a sense, the digital space
serves a useful purpose of revenue enhancement.
While one can argue, virtually forever, about the scope of
monetisation opportunities, let us consider such avenues that we
tend to utilise now as a way of life: Google; YouTube; Facebook;
YouTube; Instagram; Twitter; and LinkedIn, to name a few. With a
combined subscription/viewership running into billions, most of
these platforms provide users an opportunity of monetising content.
While each platform has their own policy for doing so, the point of
commencement is to fall under the category of "eligible
creator" [or as defined by a similar nomenclature] and set up
your very own channel. Once your channel meets the platform
threshold, and your application adheres to platform policies and
the inevitable Terms of Service, the process is usually
complete.
Content creators can commence earning money through
advertisements that appear alongside their content, from
subscribers watching their content and, in some instances, through
viewer-purchased "goods" such as channel memberships.
Monetisation in the digital space has certainly gone beyond
artificial intelligence.
(*The author has been part of the global Media &
Entertainment industry for 30 years.)
Compiled by: Adv. Sachi Kapoor | Concept & Edited by:
Dr. Mohan Dewan
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