LexOrbis is a premier full-service IP law firm with 270 personnel including 130+ attorneys at its three offices in India namely, New Delhi, Bangalore and Mumbai. The firm provides business oriented and cost-effective solutions for protection, enforcement, transaction, and commercialization of all forms of intellectual property in India and globally. The Firm has been consistently ranked amongst the Top- 5 IP firms in India for over the past one decade and is well-known for managing global patent, designs and trademark portfolios of many technology companies and brand owners.
In recent times, different companies and proprietors have been
employing new branding techniques that utilize non-traditional
marks such as color, shape, a particular kind of movement or
motion, sound, taste/flavor, touch, and even scent to distinguish
their products from competitors' products and attract
consumers. Businesses utilize these symbols not only as source
signifiers, but as promises of reliability and quality.
