The Tirumala Tirupati Devasthanam (TTD), that manages the
very old hill temple, has made application to the Registry of
Geographical Indications (GI), Chennai for its famous and tasty
laddu and is now waiting for patent rights. Laddus were
introduced by the temple eight decades ago and some 1.5 lakh
laddus are made every day at the temple. The Laddus weigh 100gm
and are prepared by the archakas (hereditary temple
priests) in the potu (kitchen) of the temple in
keeping with a tradition which is supposed to be 200 to 300
years old. A super-sized variety called Kalyana laddu weighs
500gm. A national-level experts committee cleared the
application for geographical indication. V. Natarajan,
assistant registrar at the GI Registry, said 'the
Devasthanam application would be taken up soon and the process
would be completed by August'.
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