ARTICLE
29 April 2017

Britannia v ITC: The Battle For Blue

L
LexOrbis

Contributor

LexOrbis is a premier full-service IP law firm with 270 personnel including 130+ attorneys at its three offices in India namely, New Delhi, Bangalore and Mumbai. The firm provides business oriented and cost-effective solutions for protection, enforcement, transaction, and commercialization of all forms of intellectual property in India and globally. The Firm has been consistently ranked amongst the Top- 5 IP firms in India for over the past one decade and is well-known for managing global patent, designs and trademark portfolios of many technology companies and brand owners.
It is globally accepted that protection will be granted for a particular colour or combination of two or more colours only when it acts as a source identifier...
India Intellectual Property

It is globally accepted that protection will be granted for a particular colour or combination of two or more colours only when it acts as a source identifier, and whether it acts as a source identifier depends on the specific circumstances of the case. However, the enforcement of colour marks, including trade dress, is still the subject of heated debate worldwide. The Delhi High Court Division Bench recently shed some light on the enforcement of colour marks in the trade dress passing-off case of Britannia Industries Ltd v ITC Ltd. The case is groundbreaking not only because of the well-reasoned and lucid judgment, but also because the division bench upheld the appeal when the appellate court would normally not be justified in interfering with the order of a single judge.

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