Awareness is the greatest agent for change1 and to
bring about an effective change it is necessary to garner the
support of the key members of the society –the youth. In a
young country like India, where there has been a considerable
increase in brand awareness it is necessary to educate the young
shoppers and future technology developers about the
'unreal' brands i.e. fake products floating openly in the
markets. The sale of counterfeits is not only illegal bit also
unethical; it snatches the original brand owner's right to
profit from its creation and also cheats the consumers into buying
a possibly lower quality product while they are under the
impression of purchasing the real product. The differentiation of
right from wrong has to be instilled at the influential age of
16-18 and it is because of this reason that INTA has initiated this
This is a worldwide initiative, with the brightest minds in the
world of Intellectual Property rights addressing students and
educating them about their duty as a responsible citizen to choose
wisely while purchasing goods. Dr. Mohan Dewan, an eminent
personality in the International as well as Indian Intellectual
Property community, will be participating in this event embarking
change. He is also addressing INTA's 2016 delegation to India
on March 2nd, 2016 in Mumbai, and will be sharing his views on
India's emergence as global economic powerhouse and the need
for awareness among trademark owners to successfully protect their
marks. It is necessary for the people to learn from experiences of
enriched speakers and make the choice of being vigilant about
intellectual property rights.
In the words of Alfred (Batman), "He can make the
choice that no one else can make, the right choice."
These initiatives of INTA can be stepping stones towards greater
awareness and hence, change in the society.
1 Eckhart Tolle.
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