India: Boon For Single Brand Retailing In India-Relaxation In Foreign Direct Investment Norms

Last Updated: 10 December 2012
Article by Aradhana Prabhakar and Shweta Saxena

India is the third largest economy in the world – and stability coupled with consistent growth of such a large contributor to the global economy is not an easy task. The Indian government has been consistent in its support for market development through trade liberalization, financial liberalization, taxation reforms and opening up to foreign investments. India's twin growth engines of economic growth and demographic profile set it apart from other nations and present a compellingbusiness case for global retailers looking to enter the Indian market. In its endeavors to encourage foreign investments in India, the Department of Industrial Policy and Promotion ("DIPP") of the Ministry of Commerce and Industry vide  Press Note No. 1 (2012 Series) dated January 10, 2012 ("PN 1"), has permitted 100% Foreign Direct Investment ("FDI") in single brand product retail trading under the Government route ( i.e. with the prior approval of the Secretariat for Industrial Assistance and the Foreign Investment Promotion Board).

Prior to PN1,up to 51% was allowed in the single brand retail sector. But with the recent 100% limit relaxation, entry in the Indian markets has become a very lucrative opportunity for global as well as domestic market players. The retail industry in India is of late often being hailed as one of the sunrise sectors in the economy. By relaxing the FDI laws relating to single brand retails, the Indian government has definitely created a positive step forward, paving the way for foreign retailers selling single branded products to move into India without having to join with an India partner.

Background

Prior to the PN 1, FDI in single brand product retail trading was allowed up to 51% under the government route. Further, prior to PN1, FDI in single brand product retail trading under the FDI policy was subject to the following conditions:

  • Products to be sold should be of a 'Single Brand' only.
  • Products should be sold under the same brand internationally, i.e. products should be sold under the same brand in one or more countries other than India.
  • 'Single Brand' product-retailing would cover only products which are branded during manufacturing.
  • The foreign investor should be the owner of the brand.

PN 1, with the 100% FDIinfusionin single brand product retail trading under the Government route, has been made subject to further conditions in addition to the aforementioned already existing conditions:

  • Overseas retailers who want to invest in single brand product retail trading in India beyond 51% will have to source 30% of their goods from "Indian" small industries, village industries and cottage industries, artisans and craftsmen.

Some of the objectives that the Indian economy seeks to gain with such relaxation are:

  • Attracting investments in production and marketing;
  • Improving the availability of such goods for the consumer;
  • Encouraging increased sourcing of goods from India;
  • Enhancing competitiveness of Indian enterprises through access to global designs,technologies and management practices.

Why India

Indian organized retail industry is one of the fastest growing sectors with huge growth potential. Total retail market in India is estimated to reach USD $573 billion by 2012-13. Organized retail industry accounts for only 5.5% of total retail industry and is expected to reach 10% by 2012.

Foreign companies' attraction to India is the billion-plus person population. Also, there are huge employment opportunities in the retail sector in India, not to mention cheaper procurement and labor. India's retail industry is its second largest sector, after agriculture, which provides employment. There is a huge industry with hardly any large players. In addition to these factors, improved living standards and continuing economic growth, friendly business environment, growing purchasing power and increasing number of conscious customers aspiring to own quality and branded products in India are also attracting to global retailers to enter the Indian market.

Right time to tap the Indian Market

India has emerged as one of the prime destinations for the investment of funds from an impressive number of foreign investors. Undoubtedly, with the further relaxations in the FDI norms, there is a lucrative opportunity for foreign players to enter one of the biggest territorial markets and reach out to a large customer base. It is also imperative that the players participate in market expansion by getting introduced in the Indian markets sooner than their competitors.

Growth rate trend of the Indian industry together with the changing consumer inclination such as increased use of credit cards, brand consciousness, and the growth of population are factors that encourage a foreign player to establish outlets in India and tap the huge Indian market.

At present, most major global brands and retailers who are not yet in India are assessing the Indian market with keen interest, recognizing its strengths as a retail destination. It is widely speculated that major brands like Pavers England, IKEA, Gap and Starbucks, etc. have either already set the machinery running in order to make a timely entry in India or are seriously considering making the move. Furthermore, international brands that had already partnered with an Indian partner now can go solo without diluting their stake in the Indian market.

With the relaxation of norms, opening up of the market and pro-investment attitude of the government, this is the ideal time for prospective foreign players to make an earnest start in a major retail market, as India has finally stepped beyond the brink of further liberalization.

Footnotes

1. http://dipp.nic.in/English/acts_rules/Press_Notes/pn1_2012.pdf

2. http://business.rediff.com .

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

To print this article, all you need is to be registered on Mondaq.com.

Click to Login as an existing user or Register so you can print this article.

Authors
Similar Articles
Relevancy Powered by MondaqAI
S.S. Rana & Co. Advocates
 
In association with
Related Topics
 
Similar Articles
Relevancy Powered by MondaqAI
S.S. Rana & Co. Advocates
Related Articles
 
Related Video
Up-coming Events Search
Tools
Print
Font Size:
Translation
Channels
Mondaq on Twitter
 
Register for Access and our Free Biweekly Alert for
This service is completely free. Access 250,000 archived articles from 100+ countries and get a personalised email twice a week covering developments (and yes, our lawyers like to think you’ve read our Disclaimer).
 
Email Address
Company Name
Password
Confirm Password
Position
Mondaq Topics -- Select your Interests
 Accounting
 Anti-trust
 Commercial
 Compliance
 Consumer
 Criminal
 Employment
 Energy
 Environment
 Family
 Finance
 Government
 Healthcare
 Immigration
 Insolvency
 Insurance
 International
 IP
 Law Performance
 Law Practice
 Litigation
 Media & IT
 Privacy
 Real Estate
 Strategy
 Tax
 Technology
 Transport
 Wealth Mgt
Regions
Africa
Asia
Asia Pacific
Australasia
Canada
Caribbean
Europe
European Union
Latin America
Middle East
U.K.
United States
Worldwide Updates
Registration (you must scroll down to set your data preferences)

Mondaq Ltd requires you to register and provide information that personally identifies you, including your content preferences, for three primary purposes (full details of Mondaq’s use of your personal data can be found in our Privacy and Cookies Notice):

  • To allow you to personalize the Mondaq websites you are visiting to show content ("Content") relevant to your interests.
  • To enable features such as password reminder, news alerts, email a colleague, and linking from Mondaq (and its affiliate sites) to your website.
  • To produce demographic feedback for our content providers ("Contributors") who contribute Content for free for your use.

Mondaq hopes that our registered users will support us in maintaining our free to view business model by consenting to our use of your personal data as described below.

Mondaq has a "free to view" business model. Our services are paid for by Contributors in exchange for Mondaq providing them with access to information about who accesses their content. Once personal data is transferred to our Contributors they become a data controller of this personal data. They use it to measure the response that their articles are receiving, as a form of market research. They may also use it to provide Mondaq users with information about their products and services.

Details of each Contributor to which your personal data will be transferred is clearly stated within the Content that you access. For full details of how this Contributor will use your personal data, you should review the Contributor’s own Privacy Notice.

Please indicate your preference below:

Yes, I am happy to support Mondaq in maintaining its free to view business model by agreeing to allow Mondaq to share my personal data with Contributors whose Content I access
No, I do not want Mondaq to share my personal data with Contributors

Also please let us know whether you are happy to receive communications promoting products and services offered by Mondaq:

Yes, I am happy to received promotional communications from Mondaq
No, please do not send me promotional communications from Mondaq
Terms & Conditions

Mondaq.com (the Website) is owned and managed by Mondaq Ltd (Mondaq). Mondaq grants you a non-exclusive, revocable licence to access the Website and associated services, such as the Mondaq News Alerts (Services), subject to and in consideration of your compliance with the following terms and conditions of use (Terms). Your use of the Website and/or Services constitutes your agreement to the Terms. Mondaq may terminate your use of the Website and Services if you are in breach of these Terms or if Mondaq decides to terminate the licence granted hereunder for any reason whatsoever.

Use of www.mondaq.com

To Use Mondaq.com you must be: eighteen (18) years old or over; legally capable of entering into binding contracts; and not in any way prohibited by the applicable law to enter into these Terms in the jurisdiction which you are currently located.

You may use the Website as an unregistered user, however, you are required to register as a user if you wish to read the full text of the Content or to receive the Services.

You may not modify, publish, transmit, transfer or sell, reproduce, create derivative works from, distribute, perform, link, display, or in any way exploit any of the Content, in whole or in part, except as expressly permitted in these Terms or with the prior written consent of Mondaq. You may not use electronic or other means to extract details or information from the Content. Nor shall you extract information about users or Contributors in order to offer them any services or products.

In your use of the Website and/or Services you shall: comply with all applicable laws, regulations, directives and legislations which apply to your Use of the Website and/or Services in whatever country you are physically located including without limitation any and all consumer law, export control laws and regulations; provide to us true, correct and accurate information and promptly inform us in the event that any information that you have provided to us changes or becomes inaccurate; notify Mondaq immediately of any circumstances where you have reason to believe that any Intellectual Property Rights or any other rights of any third party may have been infringed; co-operate with reasonable security or other checks or requests for information made by Mondaq from time to time; and at all times be fully liable for the breach of any of these Terms by a third party using your login details to access the Website and/or Services

however, you shall not: do anything likely to impair, interfere with or damage or cause harm or distress to any persons, or the network; do anything that will infringe any Intellectual Property Rights or other rights of Mondaq or any third party; or use the Website, Services and/or Content otherwise than in accordance with these Terms; use any trade marks or service marks of Mondaq or the Contributors, or do anything which may be seen to take unfair advantage of the reputation and goodwill of Mondaq or the Contributors, or the Website, Services and/or Content.

Mondaq reserves the right, in its sole discretion, to take any action that it deems necessary and appropriate in the event it considers that there is a breach or threatened breach of the Terms.

Mondaq’s Rights and Obligations

Unless otherwise expressly set out to the contrary, nothing in these Terms shall serve to transfer from Mondaq to you, any Intellectual Property Rights owned by and/or licensed to Mondaq and all rights, title and interest in and to such Intellectual Property Rights will remain exclusively with Mondaq and/or its licensors.

Mondaq shall use its reasonable endeavours to make the Website and Services available to you at all times, but we cannot guarantee an uninterrupted and fault free service.

Mondaq reserves the right to make changes to the services and/or the Website or part thereof, from time to time, and we may add, remove, modify and/or vary any elements of features and functionalities of the Website or the services.

Mondaq also reserves the right from time to time to monitor your Use of the Website and/or services.

Disclaimer

The Content is general information only. It is not intended to constitute legal advice or seek to be the complete and comprehensive statement of the law, nor is it intended to address your specific requirements or provide advice on which reliance should be placed. Mondaq and/or its Contributors and other suppliers make no representations about the suitability of the information contained in the Content for any purpose. All Content provided "as is" without warranty of any kind. Mondaq and/or its Contributors and other suppliers hereby exclude and disclaim all representations, warranties or guarantees with regard to the Content, including all implied warranties and conditions of merchantability, fitness for a particular purpose, title and non-infringement. To the maximum extent permitted by law, Mondaq expressly excludes all representations, warranties, obligations, and liabilities arising out of or in connection with all Content. In no event shall Mondaq and/or its respective suppliers be liable for any special, indirect or consequential damages or any damages whatsoever resulting from loss of use, data or profits, whether in an action of contract, negligence or other tortious action, arising out of or in connection with the use of the Content or performance of Mondaq’s Services.

General

Mondaq may alter or amend these Terms by amending them on the Website. By continuing to Use the Services and/or the Website after such amendment, you will be deemed to have accepted any amendment to these Terms.

These Terms shall be governed by and construed in accordance with the laws of England and Wales and you irrevocably submit to the exclusive jurisdiction of the courts of England and Wales to settle any dispute which may arise out of or in connection with these Terms. If you live outside the United Kingdom, English law shall apply only to the extent that English law shall not deprive you of any legal protection accorded in accordance with the law of the place where you are habitually resident ("Local Law"). In the event English law deprives you of any legal protection which is accorded to you under Local Law, then these terms shall be governed by Local Law and any dispute or claim arising out of or in connection with these Terms shall be subject to the non-exclusive jurisdiction of the courts where you are habitually resident.

You may print and keep a copy of these Terms, which form the entire agreement between you and Mondaq and supersede any other communications or advertising in respect of the Service and/or the Website.

No delay in exercising or non-exercise by you and/or Mondaq of any of its rights under or in connection with these Terms shall operate as a waiver or release of each of your or Mondaq’s right. Rather, any such waiver or release must be specifically granted in writing signed by the party granting it.

If any part of these Terms is held unenforceable, that part shall be enforced to the maximum extent permissible so as to give effect to the intent of the parties, and the Terms shall continue in full force and effect.

Mondaq shall not incur any liability to you on account of any loss or damage resulting from any delay or failure to perform all or any part of these Terms if such delay or failure is caused, in whole or in part, by events, occurrences, or causes beyond the control of Mondaq. Such events, occurrences or causes will include, without limitation, acts of God, strikes, lockouts, server and network failure, riots, acts of war, earthquakes, fire and explosions.

By clicking Register you state you have read and agree to our Terms and Conditions