Keywords: personal data ordinance, amendment,
The new provisions relating to direct marketing and legal
assistance for aggrieved individuals introduced by the Personal
Data (Privacy) (Amendment) Ordinance 2012 (the "Amendment
Ordinance") will take effect on 1 April 2013.
Under the Amendment Ordinance:
A data user who intends to use personal data in direct
marketing (or provide the data to others for such use) should
comply with specified new requirements.
The Privacy Commissioner may provide various forms of legal
assistance to an aggrieved person who has a right to claim
compensation in relation to his personal data under the Personal
Data (Privacy) Ordinance (the "Ordinance") from a data
user for damage suffered by him as a result of the data user's
contravention of the Ordinance.
Certain other changes introduced by the Amendment Ordinance have
been in effect since 1 October 2012.
For more information relating to the implications of the
Amendment Ordinance, see our previous legal updates:
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This article provides information and comments on legal
issues and developments of interest. The foregoing is not a
comprehensive treatment of the subject matter covered and is not
intended to provide legal advice. Readers should seek specific
legal advice before taking any action with respect to the matters
discussed herein. Please also read the JSM legal publications
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