It represents the first registration of a football club under
the Image Rights (Bailiwick of Guernsey) Ordinance 2012 (the IRO).
Through the registration of image rights, this is the first law in
the world specifically written to allow 'personality' to
become an asset, in the form intellectual property.
As a result of GFC registering its personality, any unique and
distinctive attributes of the club personality may receive
statutory protection against the deliberate infringement and
unauthorised economic exploitation of those images by others.
Aspects of the club's personality that are classified as
images include such elements as its insignia, club strip, catch
phrases, slogans, merchandise and - most importantly - images of
the club's players wearing the GFC strip.
Keith Laker, Chief Executive of Icondia, said: "We pointed
out the well-documented difficulties that Arsenal FC had more than
a decade ago, in attempting to control the sale of unauthorised
memorabilia. The point was not lost on GFC, which despite its size,
is extremely forward-thinking on all matters concerning
Registration of image rights makes good legal and commercial
sense, as for a modest cost and simple registration process, the
law provides statutory protection of all unique and distinctive
elements of a personality, be it an individual, club or
The IRO brings clarity to an area of law where at present there
is often ambiguity as to what can be considered as image rights.
Furthermore, registration using the Guernsey law does not
necessarily negate any existing contractual arrangements regarding
image rights. On the contrary, this law potentially strengthens
those other arrangements.
Mr Laker added: "I would urge any club, football or
otherwise, which is established or up and coming to seriously
consider registering its personality. It is a simple and
inexpensive process, which compliments and extends the protection
offered by other forms of intellectual property protection, such as
copyright and trade marks. Put simply, from both a legal and
commercial perspective, image rights registration makes
Commenting on the registration, John Loveless, Company Secretary
of Guernsey FC, said: "We are delighted to have been advised
and assisted in this matter by Icondia and to be the first football
club to take advantage of this ground breaking legislation as we
continue our journey within the English Non-League
As reported in the market updates section of this newsletter, the UAE Ministry of Economy recently reviewed the fees charged by its various departments, including the Trade Mark, Patent and Copyright Office.
Register for Access and our Free Biweekly Alert for
This service is completely free. Access 250,000 archived articles from 100+ countries and get a personalised email twice a week covering developments (and yes, our lawyers like to think you’ve read our Disclaimer).