Manchester City Manager Manuel Pellegrini has applied to
register his image rights in Guernsey.
The Chilean, who joined the Barclay's Premier League club
during the summer, made his application through Guernsey company
Finsbury Image Rights. Managing Director Jose Luis Romanillos said
he believed it was the most significant application made so far
through the Guernsey Registry's Intellectual Property
"This is what Guernsey image rights has been waiting for -
he is a massive name. He was manager for Real Madrid, one of the
biggest and wealthiest clubs in the world. We are delighted for
Finsbury but we are also delighted for the team at the Guernsey
Registry who have put so much time into the development of the
legislation," he said.
Guernsey Registry Communications Manager Emma Walton said:
"Whilst the registry will not comment on any individual
applications or registrations, it is very pleasing to see the
development of this groundbreaking legislation."
Mr Pellegrini was born in Santiago, Chile, in 1953 and went on
to make 451 appearances for his hometown club. His management
career has seen him lead the likes of Villareal, Malaga and Real
Madrid. In his only season at Real Madrid during the 2009/10
campaign, his side broke the club record for most league points
gained in a season.
He joins a growing list of personalities from the world of
sport, media and entertainment who have used the Guernsey Registry
to protect their personal brand and identity since it opened for
registrations on Monday 3 December last year. Other big names
include Great Britain and Guernsey tennis star Heather Watson,
professional boxer Bradley Saunders and international DJs,
Tiësto and AFROJACK. Corporate and branding specialist Lesley
Everett of Walking TALL International Ltd., made the first ever
application for the registration of a personality and associated
image rights on the first morning the registry opened.
Guernsey is the first jurisdiction in the world to create a
registrable image right, enabling effective management and control
of the commercial use of a person's identity, and images
associated with that person, including distinctive expressions,
characteristics or attributes.
Mr Romanillos added: "We are negotiating with some other
big names but these things take a lot of time to set up. There is a
lot of work that needs to be done, but being able to register image
rights in an environment which recognises them by statute is very
powerful. It provides greater clarity in the definition of rights
and a higher degree of protection from unauthorised use by third
parties than is currently on offer in any other
As reported in the market updates section of this newsletter, the UAE Ministry of Economy recently reviewed the fees charged by its various departments, including the Trade Mark, Patent and Copyright Office.
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