Allan McGregor, the Hull City FC and Scottish international goalkeeper, has become the first Premier League player to make an application for the registration of their image rights.
The application was made to the Guernsey Registry by Romanillos & Cook Image Rights Limited (R & C). R & C were also responsible for the image rights registration of Manchester City Manager Manuel Pellegrini last year - the first by a Premier League manager.
McGregor, a product of the Rangers FC youth development programme, became a regular Rangers first team player in 2006 and went on to make more than 100 appearances for the club, winning 11 major honours, comprising three consecutive Scottish league titles (2009, 2010 and 2011) three Scottish Cups and five Scottish League Cups.
In 2012 he joined Turkish football club Besiktas, helping them gain 3rd place in the Turkish Super League. McGregor then signed for Hull City FC in July 2013 and most recently played in the FA Cup Final against Arsenal in May 2014.
Jose Luis Romanillos, Managing Director of R & C, said McGregor's image rights application provided him with a number of benefits and opportunities, namely protection, evidence, value, flexibility and promotion.
"Guernsey's image rights legislation provides an additional layer of protection of one's image and 'brand', against abuse or infringement by a third party. The image rights registration can be used initially as a threat to infringers, but ultimately a court order can be sought in Guernsey, which in turn could be applied in the jurisdiction of the infringement. The image rights registration is concrete evidence of the individual's image rights, confirming their existence and potential worth," said Mr Romanillos.
"The registration creates a 'tangible' asset that can be valued, licensed, monetised and even sold. Unlike with its 'elder brother' Trademark, additional images can be bolted into the same image right registration, at any point in the future. The register is also a public record and can be used as a marketing and promotional tool."
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