A number of newly added provisions in the revised Consumer
Rights and Interests Protection Law (source document in
Chinese) came into force on March 15, 2014, in the People's
Republic of China. Business operators now face heavier obligations
to protect the personal information of the consumer, including the
obligations to (i) inform the consumer of the purpose, method, and
scope of the collection of personal information and to seek consent
from the consumer before collection; (ii) publish internal rules
with respect to the collection and use of the consumer's
personal information; and (iii) take necessary measures to protect
the consumer's personal information and not to disclose, sell,
or provide that information to third parties.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.