中国工商行政管理总局颁布的新的商标法将于今天在中国生效，此时是评估您的品牌是否得到保护的最佳时机。如果您已经在中国做生意或计划在中国做生意，那么商标注册是至关重要的。即使您公司的名称，口号，徽标或产品名称已经在美国商标局进行了商标注册，您也应该分别在中国工商行政管理总局注册商标。
在中国，商标所有权被授予第一家注册商标的公司，无论这家公司是否在使用此商标。
有许多中国公司抢先注册美国公司商标的先例。如果别人在中国抢先注册了您的商标，您将不能把产品销售到中国，同时，很有能您在中国生产的产品也将不能被运出中国。今天生效的新商标法的一个好处是，您公司的签署过合同的业务合作伙伴，如分销商或制造商等将被禁止注册您的商标。即便如此，该禁令仅能在有限的情况下保护原有品牌的拥有者，而且，试图恢复被抢先注册品牌的所有权可能是非常昂贵的。
所以，最好的策略将是第一时间在中国对您的品牌进行商标注册。如果您想在中国做生意，我们建议您提前注册商标。我们可以协助您开发一个国际商标战略，并进行全球商标搜索和注册。
Jennifer concentrates her practice on designing and implementing intellectual property protection plans, enforcing intellectual property assets, and drafting and negotiating software licenses and a variety of technology agreements. She prosecutes trademark and copyright registration applications and handles domain name and Internet content disputes, as well as negotiates and drafts contracts that implicate intellectual property or technology rights.
As a native Chinese speaker and writer, Connie effectively counsels both foreign and domestic clients. She concentrates her practice in the areas of intellectual property law and health care law. She is a registered U.S. patent attorney with medical and life science experience who focuses on patent prosecution and counseling in the areas of biotechnology, pharmaceuticals, medical device and life sciences.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
