In the battle for consumer engagement, brick-and-mortar
retailers and shopping centres are investing in new technologies to
gather data on their customers and offer new shopping centre
experiences. According to the
Toronto Star, retailers are finding that millennials have a
different approach to luxury than previous generations. No surprise
– it is a more social and experiential understanding of
luxury. Retailers are not stopping with social listening. Recent
articles in the
National Post and on the
CBC describes technologies, such as those offered by Eyeris,
that retailers can use to analyze and track emotions and engagement
levels using in-store cameras. Another technology, offered by
Stefanka, allows for 3D body scans to assist salespersons to find
apparel that will fit the customer's body.
Dentons, with special guests from Deloitte, will be tackling the
legal issues pertinent to a successful Connected Retail Store in a
half-day program to be held in Toronto on April 14,
2016. Dentons and Deloitte will address:
Omnichannel marketing issues and trends
Bringing eyeballs to the screens and feet to the stores
Privacy issues in tracking shoppers in stores
Negotiating percentage rent when dealing with online sales
Supply chain challenges and cross-border fulfillment
Dentons is the world's first polycentric global law firm. A
top 20 firm on the Acritas 2015 Global Elite Brand Index, the Firm
is committed to challenging the status quo in delivering consistent
and uncompromising quality and value in new and inventive ways.
Driven to provide clients a competitive edge, and connected to the
communities where its clients want to do business, Dentons knows
that understanding local cultures is crucial to successfully
completing a deal, resolving a dispute or solving a business
challenge. Now the world's largest law firm, Dentons'
global team builds agile, tailored solutions to meet the local,
national and global needs of private and public clients of any size
in more than 125 locations serving 50-plus countries.
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