Affleck Greene McMurtry LLP has become a member of Advertising Standards Canada (ASC), the
self-regulatory body that ensures the integrity and viability of
advertising in Canada.
ASC was founded in 1957 to ensure the ethical practice of
advertising and to serve the best interests of the industry and the
public through responsible self-regulation. The Canadian Code of Advertising
Standards, created in 1963, forms the basis for review of
consumer and special interest group complaints, and trade
As a member of Advertising Standards Canada, AGM will support
the mandate to:
Demonstrate a commitment to responsible advertising
Communicate corporate responsibility through support for
the Canadian Code of Advertising Standards;
Play a role in positively affecting consumer trust in
Participate in setting and maintaining relevant and
contemporary advertising standards.
Affleck Greene McMurtry LLP is among the most
recognized counsel firms in Ontario and is widely known for its
expertise in complex litigation for all manner of commercial
disputes, competition law matters and administrative proceedings.
AGM's competition law team is one of Canada's leading
competition law practices. We help businesses develop
compliance programs and provide practical advice on proposed
business practices, including advertising, marketing, and avoiding
deceptive marketing practices. We represent businesses in
advertising and marketing-related investigations and prosecutions,
as well as Competition Bureau inquiries, and other criminal,
administrative or private prosecutions. We help businesses comply
with the Competition Act, the Canadian Code of
Advertising Standards, the Corruption of Foreign Public
Officials Act, Canada's anti-spam law, and other
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guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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Although CASL has been in force since July 1, 2014, the Canadian Radio-Television and Telecommunications Commission has conducted its investigations and levied its penalties in a generally non-public manner.
Last month's announcement by Burford Capital Limited that it would provide $45 million in litigation financing to an FTSE 20 company, namely British Telecom, signals a significant change in the market.
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