On February 11, 2014, Finance Canada released its 54-page
"Jobs Report" alongside the Federal Budget. In that
report, the Canadian Government claimed that Canada's job
vacancy rate had been "increasing steadily since 2009."
However, this claim was challenged by economists, who noted that
Statistics Canada's own figures proved it was declining.
As reported by the media, the problem related to
the Canadian Government's use of data provided by a company
known as Wanted Analytics, which uses software to send Web spiders
across all known online job sites in order to create a database of
available jobs. The Conference Board of Canada, which also uses
Wanted Analytics, recently concluded that job postings from Kijiji
were overly volatile and removed them as a source of job data for
its own Help Wanted Index.
Officials with the Parliamentary Budget Office have also stated
that the Kijiji website is so unreliable as a job site that it can
single-handedly explain Finance Canada's claims. With the
removal of Kijiji from the search, the steep rise in the job
vacancy rate essentially disappears.
Some employers still use Kijiji and Craigslist in order to
comply with the advertising requirement, which applies to Labour
Market Opinion ("LMO") applications. However, the recent
media attention surrounding the Jobs Report strongly suggests that
such websites should not be considered reliable sources for
During the past few months, immigration practitioners have
reported that some LMO applications, which relied on Kijiji or
Craigslist for recruitment, have been denied by Employment and
Social Development Canada ("ESDC"). However, this
rejection of Kijiji and Craigslist as a recruitment source is not
being applied consistently and no formal guidance has been
published by ESDC yet.
Even in the absence of formal guidance, employers that wish
to advertise jobs in connection with the filing of an LMO
application should avoid the use of free websites such Kijiji
or Craigslist. They should instead consider established employment
websites such as canadastop100.com, vault.com, workopolis.com, or
monster.ca; all of these websites are specifically listed on the ESDC
website as examples of acceptable sources for recruitment.
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